The Vollrath Co. has appointed Fred Fritchen as director of national accounts, the manufacturer announced. Fritchen brings extensive experience in the foodservice industry to the role.
Vollrath said Fritchen’s background also includes building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners. Those areas of experience align with the responsibilities described for the director of national accounts position.
The appointment places Fritchen in a sales leadership position with responsibility for national account strategy and strategic sales efforts. In the position, Fritchen will lead the strategic sales team and oversee Vollrath’s national account strategy. The company said his focus will include strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath’s customers.
Larry Deutsch, senior director of sales at Vollrath, said Fritchen brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch added that Fritchen’s experience and leadership will be valuable as the company continues strengthening its strategic customer partnerships and identifying growth opportunities.
Vollrath also noted that Andrew Cronau recently joined the manufacturer. Cronau participated in FER’s How To Spec Live in September.