ToolGuyd is expanding the role of Lauren, a contributor who has been helping the tool-review site on a moonlighting basis, so that she takes on more of its media, marketing and management work.
Lauren, the author's younger cousin, has already assisted with ToolGuyd's coverage at three Milwaukee Pipeline events and at Dewalt's Black & Yellow event a few months ago. Her first Pipeline media event followed a marketing conference she attended for her own job, where a Dewalt speaker presented; Milwaukee approved a plus-one ticket and she joined the coverage. At those events she handled much of the site's social media content, leaving the author free to concentrate on questions, deeper dives and product testing.
Her involvement went beyond sharing the workload of major tool events. According to the post, she has contributed to strategy, management and execution, and her tangible contributions have grown alongside less tangible value. She is still only moonlighting, but the site says her impact has already been meaningful.
The larger role is tied to a shift the author sees across the media industry, which he says AI progress is pushing toward change in programming and publishing. He describes himself as still in full panic mode about that shift, but says the two now have a focused direction and the drive to follow it. Readers can expect to see somewhat more of Lauren on the site and considerably more on social media, with her expertise woven into future work. ToolGuyd says it will discuss the deeper stories and explorations now being planned at another time, and that it is looking forward to 2027. Lauren is family, the author notes, so he asks readers to be extra nice.