Packaging distributor Rajapack UK has changed its name to RAJA UK, aligning its UK operation with the RAJA Group’s brand used across Europe. The Bedfordshire-based supplier said it serves over 43,000 UK businesses and has supplied the UK market since 1998.
RAJA UK is part of the RAJA Group, founded in France in 1954 by Rachel Marcovici and Janine Rocher. The company name comes from the founders’ first names. Using the group name gives customers one recognisable brand across the 19 European countries the group serves.
Peak planning tool
The rebrand coincides with the launch of RAJA UK’s free Prepare for Peak tool. It is designed to help businesses estimate the cost of their busiest weeks and identify possible savings before Black Friday on 27 November.
Users select their industry to see how far orders typically rise during peak periods. The benchmarks combine Office for National Statistics retail data with RAJA order data from 2023 to 2025. Users then enter their own operating figures, such as parcels per day and the number of people packing.
The tool produces an illustrative estimate rather than a quotation, RAJA UK said.
Customer continuity emphasised
Tom Rodda, managing director of RAJA UK, said the name had changed but the elements customers rely on had not: the same people, product range and next-day service. He added that with peak only weeks away, the company had made planning easier through a free tool that puts a number on the cost of the busiest weeks.
The change combines a group-wide brand identity with a practical planning aid for seasonal volumes. RAJA UK describes the tool’s output as illustrative, based on industry benchmarks and the user’s own figures, rather than a quote.